International IPOH Fashion Week (IIFW), a world class fashion event and winner of the Fashion Week Award of the Year 2019/20 under the watchful eye of MOTAC making its comeback after a two-year hiatus in 2020 due to the global pandemic extends a warm welcome to all fashion enthusiast along with a unique concept and venue for a fashion show. An opportunity to once again witness a world class grand fashion event extravaganza scheduled 1-3 December 2023 at Ipoh Perak nicknames City of Millionaires, Bougainvillea City & Silver Valley. Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion. Fashion and design now play an equally important role in other artistic fields. Fashion shows today have crossed the glamorous ramps and carpets of the popular dress designers. The growing global interest in modest fashion is redesigning the fashion power map and has an important bearing on our economy which contributes to our international standing in the world’s fashion stakes.
Fashion in Malaysia is influenced by the historical fusion of Malay, Chinese, Indian and various other indigenous cultures. International Ipoh Fashion Week has become a central platform for positioning Malaysia as a thriving emerging fashion capital.
The exclusive home-grown event shall be graced by Her Royal Highness Raja Permaisuri Perak Tuanku Zara Salim, members of the Perak Royal Family, Foreign Ambassadors, Celebrities and performers of both local and international stature. We will feature an exclusive line-up of fashion designers and Celebrities from Malaysia and fashion labels from China-Singapore, Indonesia, Nepal and Africa. A total of 40 female and 10 males both local/International models will take the fashion runway in Malaysia.
A brief overview of the week is as follows: –
- 1st December 2023 – IIFW OSCAR ‘Fashion with a Heart’ Charity Gala Dinner
- 2nd December 2023 – IIFW Runway Fashion Showcase in Ipoh
- 3rd December 2023 – IIFW unique Closing Fashion Showcase in Ipoh
With a two-pronged objective of showcasing Perak/Malaysia-based fashion talent globally and at the same time welcoming the world to the Wonders of Perak/Malaysia, IIFW Season 5 will help boost tourist arrivals to Malaysia as we showcase our culture, food and popular tourist destinations. With our neighbours looking to invest and spend some of its resources on style, Malaysia has many of the right ingredients to succeed in its mission. I’m optimistic with the continuous support from Perak State Government, Tourism Perak, Majlis Bandaraya Ipoh, Tourism Malaysia and other State Agencies, IIFW is carving its niche of being a marquee fashion event in Malaysia.
IIFW Fashion with a Heart – Fashion for Charity serves as a platform to generate funds for the benefit of Hospital Raja Permaisuri Bainun, Paediatric Intensive Care Unit. Partner with us to make miracles happen in the lives of these children and their families. All financial contributions will be acknowledged.
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